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Karen A. Blotnicky, Ph.D.
President & Consulting Coordinator 

TMC The Marketing Clinic, Phone: 902-835-4122   FAX: 902-832-9389
karen@themarketingclinic.ca

Education
BA(Hons), MBA (Saint Mary's), Ph.D. (Northcentral)

Relevant Experience
Associate Professor, Marketing Dept. of Business & Tourism, Mount Saint Vincent University, Halifax. 
Phone: 902-457-6197   FAX: 902-445-2582 

Public Speaking and Business Journalism
The Chronicle Herald, Halifax, NS (1998-2009), St. Catharines Standard (1999-2004), InBusiness Magazine, Windsor, ON (2004-2006), Nepean Business Magazine, Nepean, ON (2004-2007), MetroNews, Toronto, ON (2004-2006), The Beacon Herald, Stratford, ON (2004-2006), CBC Business Columnist: CBC Radio One (St. Johns, NL, Charlottetown, PE, Halifax, NS, Sydney, NS, Saint John, NB, Ottawa, ON, Edmonton, AL, Sudbury, ON, Thunder Bay, ON) (2005-200),

Professional Authorship and Consulting Projects (2000-2010)
Blotnicky, K. (2008-2010). Annual Highway Safety Satisfaction Survey. Project prepared by The Marketing Clinic for the NS Dept. of Transportation and Infrastructure Renewal.

Blotnicky, K. (2008). Medical Alarm Systems and Seniors' Health Needs. Project prepared by The Marketing Clinic for the Northwood.

Blotnicky, K. (2003-2008). Various studies of the lobster fishery. Project prepared by The Marketing Clinic for the Prince Edward Island Fishermen's Association Ltd. (PEI).

Blotnicky, K. (2007). Road Safety Social Marketing Campaign Evaluation Survey Implementation. Project prepared by The Marketing Clinic for the NS Dept. of Transportation and Infrastructure Renewal

Blotnicky, K. (2005-2007). Pension Users' Customer Service Studies. Project prepared by The Marketing Clinic for the NS Pension Agency.oad Safety Social Marketing Campaign Evaluation Survey Implementation Blotnicky, K. (2004). Evaluation of the HRDC Self-Employment Benefit program. Project prepared by The Marketing Clinic for the Colchester Regional Development Agency (CORDA) in partnership with HRDC.

Blotnicky, K. (Spring/summer, 2003). Atlantic Baptist University image and market study. Project prepared by The Marketing Clinic for Atlantic Baptist University.

Blotnicky, K. (Summer, 2002 and Summer 2004). HRM Report Card Study. Project prepared by The Marketing Clinic for the Mayor Peter Kelly of HRM.

Blotnicky, K. (Spring, 2004). Environment Canada. Project prepared by The Marketing Clinic for the Environment Canada (Dartmouth Office).

Blotnicky, K. (2003-2004). Pictou County recreation and leisure study. Project prepared by The Marketing Clinic for the recreation associates of Pictou County and various county towns as well as Sport Nova Scotia.

Blotnicky, K. and Scrimger, J. (Fall, 2003). UNIV 1101 evaluation focus group report. Mount Saint Vincent University, Halifax, NS.

Blotnicky, K. (Spring, 2003). Labour force study for Colchester County. Project prepared by The Marketing Clinic for the Colchester Regional Development Agency (CORDA).

Blotnicky, K. (Summer, 2003). Agrifood and horticulture opportunities today - A basic review of marketing and new product opportunities in the global market. Project prepared by The Marketing Clinic for Horticulture Nova Scotia in partnership with the Fruit Grower's Association of Nova Scotia and the Nova Scotia Department of Agriculture and Fisheries.

Blotnicky, K. (Summer, 2003). Development of user-friendly materials for grant applicants. Project prepared by The Marketing Clinic for the Nova Scotia Gaming Foundation.

Blotnicky, K. (Fall, 2003). Analysis of Issues Impacting the Prince Edward Island Lobster Fishery. Project prepared by The Marketing Clinic for the Area 25 Lobster Fishermen of Prince Edward Island.

Blotnicky, K. (Winter, 2002). Client satisfaction survey. Project prepared by The Marketing Clinic for Communications Nova Scotia.

Blotnicky, K. (Fall, 2002). Brier Island Tourism Impact Study. Project prepared by The Marketing Clinic for Brier Island Chamber of Commerce.

Blotnicky, K. (May, 2000). Successful marketing methods in the agrifood industry: An overview. Project prepared by The Marketing Clinic for Nova Scotia Department of Agriculture and Fisheries.

Blotnicky, K. (July, 2000). The Nova Scotia entrepreneurial recruitment study. Project prepared by The Marketing Clinic for Nova Scotia Economic Development.

Recent Academic Publications (2000-2010)
Textbooks 
Pride, W.M., Ferrell, O.C., Blotnicky, K. & Grant, S. (2009). Marketing. Houghton-Mifflin Publishing, Toronto. 

Chapters in Books 
Blotnicky, K.(2008). Creating Social Change through Advertising. In Communications in Question: Canadian Perspectives on Controversial Issues in Communication Studies. Thompson-Nelson Eds. Charlene Elliot and Joshua Greenberg, Carleton University. 

Journal Articles 
Blayney, C., & Blotnicky, K. (2010). Leadership in the Hotel Industry: Evidence from Canada. International Journal of Management and Marketing Research. Recently accepted for publication. Date to be announced. 

Blayney, C. & Blotnicky, K. (2010). "The Impact of Gender on Career Paths and Management Capability in the Hotel Industry in Canada". Journal of Human Resources in Hospitality and Tourism, 9(3).

Blotnicky, K. (February, 2009). The relevance of the marketing concept. Workplace Review. Retrieved February 2009 from: http://www.smu.ca/academic/sobey/workplacereview/feb2009/feb_marketing.pdf 

Blotnicky, K. (November, 2006). Should there be caution tape around the office door? Tackling harmful stress in the workplace. Workplace Review. Retrieved November 2006 from: http://www.stmarys.ca/academic/sobey/workplacereview/nov2006/TacklingWorkplaceStress.pdf

Conference Proceedings 
Blayney, C., & Blotnicky, K. (2010). Leadership in the Hotel Industry: Where Are We? Proceedings of the Hawaii Global Conference on Business and Finance, Kailua-Kona, Hawaii. Received the Outstanding Research Award for the conference. 

Mombourquette, P. & Blotnicky. (October, 2008). The impact of CEO innovation on Internet technology adoption and sales in Atlantic Canadian service firms. Proceedings of the Atlantic Schools of Business Conference. St.John's, NL. 

Mombourquette, P. & Blotnicky, K. (February, 2007). An evaluation of the Entrepreneurial Skills Program (ESP). Proceedings of the American Society of Business and Behavioral Sciences Conference, Las Vegas, NV.

Blayney, C. & Blotnicky, K. (February, 2007). An assessment of the impact of work-based educational programs on managerial competencies of undergraduate tourism and hospitality management students. Proceedings of the American Society of Business and Behavioral Sciences Conference, Las Vegas, NV.

Mombourquette, P. & Blotnicky, K. (October, 2006). Leading the Way in EMarketing: Atlantic Canada's B&Bs. Proceedings of the Atlantic Schools of Business Conference, Sackville, NB.

Blotnicky, K. (October, 2005). Marketing orientation and organizational performance among Atlantic Top 101 firms. Proceedings of the Atlantic Schools of Business Conference. Halifax, NS.

Blotnicky, K. (October, 2005). Taking ownership of toxic workplaces: Managerial solutions to workplace stress. Proceedings of the Atlantic Schools of Business Conference. Halifax, NS.

Blotnicky, K. (October 2004). Challenges and approaches for IT adoption among SMEs in the tourism industry. Proceedings of the Atlantic Schools of Business Conference. Halifax, NS.

Blotnicky, K. (October 2003). A chronological study of gambling in Canada. Proceedings of the Atlantic Schools of Business Conference, Dartmouth, NS. (Recipient of Best Paper Award for Tourism & Hospitality Management Track).

Refereed Conference Presentations 
Das, M., Blotnicky, K., Fitzgerald, M., French, F., & Norris, D. (April, 2009). Gender Differences in Gambling: Preliminary Findings from a Study on Youth Gambling in Nova Scotia, International Association of Business and Public Administration Disciplines (IABPAD), Spring Conference, April 24-26, 2009, Dallas, Texas.

TMC The Marketing Clinic 2010 (All rights reserved)