Karen A. Blotnicky, Ph.D.
is the President and Consulting Coordinator for TMC The Marketing
Clinic, in Bedford, NS. She is a full-time, tenured associate
professor in the Department of Business and Tourism, at Mount Saint
Vincent University in Halifax, where she specializes in
Karen has worked
in applied research for over 25 years. She holds a BA and MBA from
Saint Mary's University, and a Ph.D. from Northcentral University in
Karen is a member
of the Entrepreneurs' Forum, and past member of the management board
of the Centre for Women in Business in Halifax. She was the small
business columnist for The Sunday Herald newspaper based in Halifax
from 1998 through 2009. She was also the Eastern Canadian business
columnist for CBC Radio One from October 2005 through October 2007,
where her weekly radio interviews were heard in cities from St.
John's to Edmonton.
Karen has advised
clients of all sizes for over a decade in government, business and
non-profit sectors. She designs surveys for TMC, completes research
designs, conducts sophisticated market analysis, and is responsible
for report preparation. She has also designed, moderated and
analysed more than 100 focus groups across Atlantic Canada. Karen
has also conducted sales training for the Team Atlantic trade
mission participants in all four Atlantic provinces.
Her clients have
included businesses in hospitality management, food service, retail,
information technology, tourism, healthcare, homecare, and various
other sectors. Her areas of professional consulting involve small
business enterprises, strategic marketing planning, research and
analysis, international and export marketing, services marketing,
and corporate training.